Running out of suckers

By Bill Bonner Aug 21, 2012

Bill Bonner.

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We're in those lazy, crazy, hazy days of summer with little action in the markets...

Not many of the players seem to want to play.

For example, Goldman's chief US equity man says it's time to get out of stocks before they fall off the 'fiscal cliff'. CBNC:

David Kostin vehemently defends his year-end S&P target of 1250 despite the benchmark's recent rise to above 1400. The strategist still sees a 12 percent drop ahead, believing that Congress will fail to address the fiscal cliff before the election, and maybe even before the end of the year.

The worst case scenario this year is that a lame duck Congress does absolutely nothing after the election – not even kick the can down the road by voting in a short extension of the tax breaks and spending plans. Under that scenario, 2013 GDP would actually contract, according to Goldman Sachs economists. 

The big banks are taking no chances either. They're keeping their money in Treasuries. Here's Bloomberg on that story:

According to FDIC data. The gap between U.S. bank deposits and loans is growing at the fastest pace in two years, providing lenders with more funds to buy bonds and temper the biggest sell-off in Treasuries since 2010.

As deposits increased 3.3 percent to $8.88 trillion in the two months ended July 31, business lending rose 0.7 percent to $7.11 trillion, Federal Reserve data show. The record gap of $1.77 trillion has expanded 15 percent since May, the biggest similar-period gain since July, 2010. Banks have already bought $136.4 billion in Treasury and government agency debt this year, more than double the $62.6 billion in all of 2011, pushing their holdings to an all-time high of $1.84 trillion.

Faced with a slowing U.S. economy, unemployment above 8 percent for more than three years and regulations forcing them to hold more and higher-quality assets, banks are lending at below pre-recession levels. The bond purchases help explain why even after rising this month, Treasury 10-year note rates are about half the 3.5 percent median forecast of 43 economists in a Bloomberg survey a year ago.

While the gap has narrowed to $1.75 trillion as of Aug. 8 as lending of $7.12 trillion trailed $8.87 trillion in deposits, the gap is more than 17 times the $100 billion average in the decade before credit markets seized up, Fed data show.

What's going on?

Is it the heat or too much sun? The pros are turning against stocks. And the little guys too.

The typical investor has lost a lot of money in stocks over the last 15 years. First, he was whacked by the dotcom debacle. Sure, the dotcoms were obvious money losers. Serious investors stayed away. But the Nasdaq was flying high in the late '90s and the little guys thought they were going to make a fortune.

Then came the bubble in finance and housing. Houses were a no-brainer. The companies that built them might as well have been printing dollar bills. So, the mom and pop stock market geniuses piled in and got whacked again.

But that wasn't the end of it. In 2009, Buffett told them to get back into stocks. That turned out to be good advice. The stock market recovered... even if the economy didn't. And then along came Facebook. Now was the chance of a lifetime, they reasoned. Everybody was on Facebook. Billions of people. Everyone used it.


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We never have understood the appeal. Facebook seems like an electronic form of shooting the breeze, gabbing, gossiping. A waste of time, in other words. But people who had never been interested in stocks before were quoted in the newspapers saying they wanted to buy shares "for their grandchildren" or to "finance their retirement". It was madness. Facebook will probably be out of business long before the grandchildren grow up or retirement comes.

But cometh the historical drama, cometh also the clowns to play the key roles. In the event they bought Facebook at $40 and more. And now they've got shares worth $20.

When Facebook came out, we guessed that it might be the signal event that finally turned the public against stocks. Maybe we were right. Volume is down. Stocks – measured by the Dow – are back to where they were in the late '90s. But the typical investor has done much, much worse. He's traded in and out, run up fees and commissions and usually made the wrong choice and lost a lot of money. And now Facebook – a very public and well-documented transaction – has allowed the little guys to peek behind the curtain and see how Wall Street really works.

Which brings up a question? What made them ever think they could make money in stocks in the first place?

It's not hard to figure out why Wall Street would want retail business. That's how they make their money – charging fees, commissions, and taking advantage of spreads. Like a casino, the financial industry makes money on transactions. The more transactions, the higher the prices, the harder it is to get a reservation at Masa or Per Se or any of the other super-expensive restaurants in New York.

No surprises there. But why would the little guys think they could give money to Wall Street insiders and get back even more? Won't Wall Street always try to make the most money it can, like a casino, by allowing retail customers to make just enough to keep them coming back, until all their money is gone? Do they think the Wall Street pros are saints? Or just stupid?

In theory, Wall Street takes the savings of investors and 'allocates' them to industries that need capital. Thus, the investor participates in the growth of the business in which he invests and the economy of which he is a part. Wall Street earns a reasonable fee for putting businesses together with the money they need.

Let's say a business needs $1m. Wall Street could put Mom and Pop into the stock, taking as much as, say, $200,000 (fully loaded, including all the SEC and other costs imposed on the company itself). Or it could fund the $1m from its own resources or put its own money into Treasuries, as it is doing now? How does it decide what to do? Just like anyone else - it will always try to maximise its own returns. So, if it anticipates a greater return on investment by buying the stock itself, rather than selling it to customers, it will do so.

Likewise, the company will go with the best deal too. If it needs to raise money, it will first give the good deals to friends, family and useful insiders. If it can borrow money cheaper than it can raise equity from Mom and Pop, it will borrow.

So Mom and Pop will always get the short end of the stick. They will only get invited into businesses that neither banks nor Wall Street want to finance and only when the anticipated rate of return – to the investor – will be lower than what the company would have had to pay for borrowed funds.

The little guy never had any business in the stock market. Finally, he may be figuring it out.

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Comments (5)

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  • 1. Jon Doe

    (21 August 2012, 04:59PM)  Complain about this comment

    OK Bill,
    I'm getting out of US stocks. Would be helpful if you could let me know what to invest in (some gold, sure, but not all)?

  • 2. Boris MacDonut

    (21 August 2012, 07:16PM)  Complain about this comment

    80% of major finanacial crises have taken place in September or October.

  • 3. Baxter Basics

    (22 August 2012, 08:52AM)  Complain about this comment

    I disagree with this article. Good job that plenty of folks are prepared to invest - MoneyWeek and Agora rely on that market too.
    Sure, there's a sucker born every minute. Sure, the idiots bought FB stock as if they were lottery tickets and have already lost half. What's an IPO for? To raise as MUCH money as possible. By definition you're buying high. The dolts never figured this out. They just did whatever Jim Cramer told 'em to do.
    This is not a revelation. A far, FAR worthier object of scorn are the institutional investors who piled into FB. Folks, that's the kind of brilliant business acumen you're paying through the nose for in annual management charges.

  • 4. John Clark

    (22 August 2012, 11:42AM)  Complain about this comment

    If over time the total returns on investing in the stock market exceed the returns on "risk-free" savings, then it makes sense to have some money in shares. The small guy may make less than Wall Street pros, but 'twas always so.

  • 5. Terry

    (22 August 2012, 06:19PM)  Complain about this comment

    How anybody thought they could make money with FB will always be a mystery.
    The valuation of 100 billion dollars was enough to put me off and any other sensible person.
    I hear now just hold, FB will rise again.
    My question, for what reason?

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