The cost of Britain's ageing population

By MoneyWeek editor-in-chief Merryn Somerset Webb Oct 29, 2012

Merryn Somerset-Webb

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Are you an average FT Weekend reader (aged about 44)? Have you noticed that your parents spend rather less money than you do? If so, it is possible that you have more of an insight into the growth patterns of the UK than all the City’s economists put together.

It is increasingly clear that trend GDP growth rates are strongly influenced by how many people of any particular age live in any one country. In the UK, for example, we tend to think that constant growth at 2%-4% is normal simply because, for as long as we can remember, any dip has been followed by quick recovery.

But look at our demographic profile and you get a glimpse of a very different future. According to figures from Paul Hodges at consultancy International eChem, births in the UK rose 15% between 1946 and 1970 compared with the previous five years. This gave us an extra three million babies (the current population of Wales).

That was nice for families but it was also brilliant for the economy. Those babies grew up to create what Hodges calls the “growth supercycle” of 1982 to 2007: the period in which they reached their peak spending age range (46 is the average top spending age) and the one in which the credit markets developed to make sure they had the cash to make the most of it.

In the early part of peak spending – say 25-39 – people tend to work hard and productively, and to invest in housing. As they hit 40 they become slightly less productive and move on to investing any surplus in bonds and equities. At 65 they stop work, cut consumption and downsize both their housing and stocks.

It makes sense that when we have large groups of the young we should see rises in asset prices and GDP – this makes particular sense if you think of GDP as being the number of workers times the productivity of those workers.

The problem now? That despite my generation of working mothers doing our best to keep things going, we don’t have large groups of the young these days. Births between 1971 and 2000 were 17 per cent lower. The result is that over-55s are now the only growth cohort in the UK. That might be good for travel agents – recreation is the only area of major household spend that rises post-50. But it isn’t going to help us with the GDP equation.

Worse, our 'Boomers' are uncomfortably aware that the savings they have entrusted to the state and financial industry might not have been husbanded carefully enough to provide the retirement they want. So they might even spend less than the historical average for their group.


Lead indicators for Britain's economy

Gold/silver ratio:
A warning for the markets
Where to next for
UK house prices?
Is Britain's inflation
about to take off?


Anyone who thinks demographics is irrelevant nonsense might glance to Japan. It experienced a baby boom slightly earlier than we did, says Hodges. Japan’s 'Boomers' hit the peak wealth creating age between 1977 and 1994. The Nikkei peaked in 1989 with government bond yields at 8% and growth at 4%. It has been around 1% since – regardless of the government’s stimulus efforts.

The implications, said the governor of the Bank of Japan earlier this year, are “profound”. There will be “differences in timing and magnitude” but eventually all developed countries should expect “a decline in growth potential, a deterioration of the fiscal balance and a fall in housing prices.” Hmm. Look around you. See any of that?

The end effect of having an ageing population will be argued about for years. But a note from Research Affiliates puts the cost of ours at about 1.4% of GDP a year. And that, of course, is not the only headwind we face.

There is our debt, the costs of which add up to another 0.8% of GDP every year and, as we try and cut it, the removal of the 'phoney GDP' deficit that spending has long created. Research Affiliates put this at another 0.8%. Add all that up and the 1% GDP growth the UK appears to be seeing looks like something of a miracle.

So how do you invest into this? It’s tough.

Low growth and high debt make governments erratic – particularly when their electorates don’t like the idea that 1% might be as good as it gets. So markets are likely to continue to be pushed around by tax changes, endless inflation and deflation scares, and the distorting effects of aggressive monetary policy.

The key to success is put well by First State’s Jonathan Asante. The “further you can get your money away from governments the better”, he says. That means buying the dividend-paying multinationals that are able to protect themselves from both inflation (because they have some kind of oligopolist brand and pricing power) and from the problems of any one state (because their intellectual capital is so mobile as to be almost untaxable – look at Starbucks).

I’ve been suggesting you hold these stocks for a while now and their popularity is beginning to make me nervous – popular stocks are expensive stocks and expensive stocks don’t stay that way forever. But it is hard to see where else to go at the moment: governments are using very low yields on deposits and bonds to force us into paying more than we would like to chase returns elsewhere. It isn’t a particularly admirable policy. But it does work.

This article was first published in the Financial Times.

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  • 1. Granny

    (30 October 2012, 11:07AM)  Complain about this comment

    There is a completely different angle on this that needs to be taken very seriously.
    The Oldies are the generation who worked / paid and pay taxes / support their older offspring into middle age / spend currently.
    Rather than spending less. They spend more. As they can see that prudent saving does not pay off.
    Rethink the image of our older generation - think working grannies/ intelligent capable thinking 70 year olds/ think ageing rockers / stop thinking grey haired bumblies and rocking chair knitters .
    Retailers should be marketing to this generation and those who are younger should be grateful for the groundwork done and the inheritance to come.

  • 2. David B.

    (30 October 2012, 11:50AM)  Complain about this comment

    The statistics are flawed because a large number of “oldies” are still supporting their children –yes even in their late 30s-early 40s.

    What you are seeing is spending by proxy. When the pot runs dry there will be a lower spend because the mid 40s will not have the buying power left!

    The oldies are still buying but are more discriminating and do not believe the "fables" that Apple, HTC, Sky and Virgin etc shovel down are televisions.

  • 3. Peter Jenkins

    (30 October 2012, 11:52AM)  Complain about this comment

    Both the views of the article and of Granny seem to have some merit. I can only repeat an often used phrase that seems more and more relevant as years go by:
    "If we had a choice we wouldn't start from here" but by looking back at history we should be able to avoid misakes in the future.

    We copied the americans too much by paying ultra high wages and pensions, even for failures. We lowered interest rates too much even when it was obvious that many debts would not be repaid. We tried to avoid "moral hazard" by bailing out failing companies and banks and we now spend too much on defence which is essentially a non profit making luxury we cannot afford. Good luck to the oldies but the young are now expected to pay for the generosity of the last thirty years or so.

  • 4. BobR

    (30 October 2012, 11:53AM)  Complain about this comment

    @Granny

    You make some very good points. However re "the inheritance to come" maybe.... but our greedy politicians have got an eye on that. Don't forget it is not our money. In their eyes it is the State's money and we should be grateful for whatever pittance we are allowed to retain after we have been taxed for earning/spending/investing and saving!

  • 5. Ian

    (30 October 2012, 12:30PM)  Complain about this comment

    Here we go with the housing hammer , look I took the advice on housing and got out by 03/07 on buy to let, it cost me scores of thousands of lost income and tax, boy was that a mistake Money Week ! Where are we with housing , in SHORT supply, the people who have done well are those that hung on. A growing population and , and just how long are rates staying low, quite some time is my guess, Fiscle Cliff anyone. Banks are still holding back on money , the printing is not yet on the street, we still have effective depression, people need houses, and there is not enough.If we eventually get the much sort after inflation, All assetts will rise, well that is the track record the last 60 odd years?

  • 6. Eddie

    (30 October 2012, 01:41PM)  Complain about this comment

    The biggest scam over the last 40 years has been the insane rise in house prices fuelled by short-termist government policies, and other things such as mismanaged mass immigration, abolition of rent controls, lowering of property taxes, the buy to let sector's growth. This means that houses have gone up by 40 times in the last 40 years but salaries have gone up 10 times only. Prices have gone up 20 or 30 times.

    Babyboomers are rich because they sat on their big fat behinds and watched house prices rise, not because of anything they did or produced.

    We need to get some common sense back by allowing property prices to fall to where they should be instead of the government and Bank of England propping them up; remove subsidies from buy to letters and second home owners; tax property more; have rent controls; remove ilegal immigrants and have a properly managed system. That would be fair.

  • 7. Eddie

    (30 October 2012, 01:42PM)  Complain about this comment

    Personally I zero sympathy (or much liking) for baby boomers - they are from the most selfish, greedy, self-obsessed, wasteful generation in history and frankly should now be taxed on property prrofits (why are assets not considered when dolihng out benefits?) and the money the house-owners amongst them effectively stole from other generations.

    Both my parents were of the generation before which lived through the War. Now that generation I respect - and as a 40-something follow their lead by not buying what I don;'t need., not getting into unnecessary debt and never wasting anything (I never throw food away and use teabags twice). YOu know it makes sense - and is way better than buying 'smug panels' ('solar panels') to show off one's greeness to the neighbours all whilst driving a 4 by 4 and a 2nd car and having a 2nd home in Devon...

  • 8. Bod

    (30 October 2012, 01:51PM)  Complain about this comment

    Ian - you have fallen for the 'not enough houses' myth. Do you really believe the population of this country has tripled over the last dozen years or so? If there's a shortage, how come I see so many empty houses on Rightmove and also in my locality?
    The truth is that houses are being stockpiled. How many times have I heard people say that if they can't get the asking price when selling they'll 'just let it out'. Stockpiling of BTL's is the problem - caused by low interest rates that allow people to do just that.

  • 9. Alec

    (30 October 2012, 05:40PM)  Complain about this comment

    It really is different this time because interest rates are at a three hundred year low! Until interest rates are between 6% and 7% the financial mess will continue.

  • 10. JohnR

    (30 October 2012, 08:54PM)  Complain about this comment

    Eddie

    I was born in 1949 and I assume that I fall into the unfortunate category of baby boomer.

    Some quick facts

    I bought by first property in 1977 having had to save for 8 years to muster the 20% deposit

    I subsequently survived (just) the interest rate hikes (thnk 15%) of the 80s

    I managed to move up the property ladder in the 90s

    the resulting profit may just exceed £150k which might just fund a couple of years in a care home

    I have worked constantly for over 40 years; always paid my taxes; never drawn a penny in state benefits; and don't
    have a car or a second home.

    "selfish, greedy, self-obsessed" etc? Please explain.







  • 11. Critic Al Rick

    (30 October 2012, 11:30PM)  Complain about this comment

    @ 6. & 7. Eddie

    Have you not heard of the Occupy (Wall Street, London, etc) Movement; the protest concerning the 1% benefitting greatly at the expense of the downtrodden 99%. Well, you surely can't deny that most of the Baby Boomers (BB) are amongst the 99%; can you?

    If some of the BB have benefitted from the meddlings of the BoE, etc then I would suggest most have been incidental beneficiaries, the intended beneficiaries being amongst the 1%, more particularly the 0.01%. I would also suggest that not all the 1% are amongst the BB; nay, not all the 0.01% are amongst the BB.

    Okay, some of the BB have played into the hands of TPTB and over-borrowed. But then so have many from succeeding generations.

    So don't blame the BB for the hardship imposed on younger generations; not to mention the decimated BB pensions. Blame the F______ Banksters, etc aided and abetted by treacherous Politicians.

  • 12. Boris MacDonut

    (31 October 2012, 04:55PM)  Complain about this comment

    #11 Well said Rick. It looks like Merryn has read some Danny Dorling. He is,of course, the King of demographics. I'm confused by some of the dates quoted as in 2007 those born from 1962 to 1970(over a third of the cohort) had not yet reached their peak spending age of 46.
    I think Paul Hodges confuses us with the USA where the baby boom lasted from 1945 to 1965. The UK had a brief blip in 1946 to 48, then had the real boom from 1956 to 1965. Then in 1979 to 94 we had the "echo-boomers". The current problems stem from the coming of age of the whingers in generation X, born 1966 to 1978. This will work its' way through as the echo boomers hit 35 ish.
    There is no shortage of young people.The number of those aged 18 to 45 stays pretty steady for decades to come ,our population rise is driven by larger cohorts over 65.....and birth rates have risen sharply again since 2005. Hence London alone needs about 90 new schools just to cope.

  • 13. Critic Al Rick

    (31 October 2012, 06:35PM)  Complain about this comment

    @ 12.

    Thanks Boris; good to see you around again.

  • 14. Lupulco

    (03 November 2012, 06:04PM)  Complain about this comment

    I'm with John R.
    I was born in 1948, the baby boom for me was 1946-1950. when all the service men came home and nature took its course.
    Schools class sizes if less then 40 was deemed small, most was 45-50.
    Left school at 15, along with lots of other "baby-boomers". In those days no dole etc, til you had paid in 1 years stamps [NI]
    Most people lived in Council Houses, at that time they reflected working class society, Good, Bad and Ugly.
    Some bought their own homes encouraged by Option Motgages for those who did not earn enough to pay tax, hence gave us a level playing field with high tax payers.
    Mrs T sold off most of the Council Houses to make us a House owning Democracy? "Not likely, we just paid for our own chains", plus any profit in our house, will be used to pay for our care in old age.
    The shortage of Social Houseing led to Housing ghettos wher only thos on maximum housing benefits etc can live, resulting in a even greater break up in society.

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