Japan: this time it's different

By MoneyWeek editor-in-chief Merryn Somerset Webb Mar 18, 2013

Merryn Somerset-Webb

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Back in December I wrote that I expected Shinzo Abe to be elected prime minister of Japan and that when he was, the yen would plummet and the market soar: those of us invested would then lose on the currency, but “make a whole load more on the market”.

Abe was duly elected and the yen has fallen 18% on a trade-weighted basis – rather less against the pound – and the Nikkei 225 index has risen well over 20% (35% if you look back to the middle of November). That’s not all – the smaller indices have gone nuts with the Mothers index of small caps up 52% and the Jasdaq up 40% this year alone.

Retail investor activity in Japan is at its highest level for six years (Japan’s stock market bible, the Kaisha Shikiho, is said to have sold out completely), while foreigners are piling in at the their fastest rate since 2004.

This would obviously be more impressive if I had not been predicting a huge loosening of Japanese monetary policy and a surge in the stock market for well over four years. And it will only remain mildly impressive if it keeps going. Not everyone is convinced it will.

The general view is that the key to success for Japan is not just a weak currency (which helps by cutting export prices) but the creation of growth and the banishing of deflation for good. In this sense, history, says Mouhammed Choukeir of Kleinwort Benson, is not on Japan’s side. There are three reasons why.

The first comes down to previous Bank of Japan failures. It has recently introduced a new inflation target, but given that it never managed to hit its previous target of 1%, “what chance does it have of achieving 2%?”

The second is all about politics. Shinzo Abe “might not be prime minister long enough to execute his plans”, given that, since 1989, the average tenure for a prime minister in Japan has been about 1.2 years (this is Abe’s second go at the job).

Finally, says Choukeir, “Japan’s trade partners are unlikely to sit idly by and watch their currencies strengthen while their own economies are moribund”. So the yen won’t stay weak for long.

These are all excellent arguments against a recovery for Japan. We should, of course, bear in mind that, on the surface at least, there isn’t much to differentiate Abe from Japan’s long list of failed leaders. Every few years a PM with potential is elected in Japan, the yen falls, the market rises and the likes of me get excited; then the political infighting kicks off, the PM gives up, the yen rises, the market falls and we swear we won’t be pulled in again.

However, this time around these arguments might all be wrong.


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Let’s look at inflation. The falling yen helps with this by pushing up import prices. But on top of what has come so far, we know that the first of what Abe calls his “three arrows” is pushing the Bank of Japan into massive monetary stimulus (the second is fiscal stimulus and the third to push private sector investment into creating growth).

We also know that there is increasing pressure on companies to raise overall pay. The likes of Toyota, Yahoo Japan and Honda have all put up bonuses significantly recently (5% is a lot in a country with no inflation), while everyone working at the convenience store chain 7-Eleven has seen a real rise in their base salaries (around 3%). Governments who are determined to create inflation rarely find it impossible.

Abe looks determined – he also looks as if he will be around for a lot longer than 1.2 years. He has his favourites in his cabinet and in the Bank of Japan (his nominations for the top three jobs were approved by parliament last week with Haruhiko Kuroda now to take up his role as governor on 30 March), and a very high popularity rating.

On the third point, those who think that the US won’t allow Japan to devalue their currency against the dollar should note that it already has. It is not in America’s interests for Japan to be weak as China gets stronger. That makes it in its interests to support any policies that might get Japan moving again, be they the falling yen or Japanese participation in the US-led talks on a trans-Pacific free-trade agreement (the Trans-Pacific Partnership, or TPP).

Look at it like that and Abe might actually turn out to be that very rare thing: a political leader who gets to put in place the policies he wants, rather than the watered down, compromised and corrupted policies that most leaders end up with.

Japan’s market is also a rare thing – it is still cheap, it is very under-owned (only 10% of Japanese household wealth is in shares) and, due to the falling yen, it is jammed with good companies that are now likely to see sudden and huge rises in profitability. You don’t get that often in a low-growth world.

If you are a believer in the US recovery, you might also remember that Japan is one of America’s biggest trading partners: if the US continues to do well, so will Japan. History might not be on Japan’s side, but current events surely are.

If you want a good general Japan fund, you might look at the Baillie Gifford Japan Trust – particularly given that it has reduced its fees: the management fee is now 0.95% on the first £50m in the trust and 0.65% on the rest. (Disclosure: I am on the board of a separate Baillie Gifford trust.)

By the way, if you do buy Japan, you won’t be the only foreigner to be doing so. Numbers from broker CLSA show that China’s sovereign wealth fund – The Chinese Investment Corporation – has bought $45bn worth of Japanese equities in the last five years. China now owns nearly 2% of listed Japan. The interaction of politics and economics – never simple is it?

This article was first published in the Financial Times.

Comments (17)

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  • 1. Boris MacDonut

    (18 March 2013, 07:13PM)  Complain about this comment

    That's 8 times in the last 2 years Merryn has told us this time Japan is different. But it is the same. Corrupt, badly run, poorly educated (deliberately) and regimented society. I like the way they all put their raincoats on on October 1st because it is officially autumn, whether it is raining, cold or otherwise.
    Says a lot more than the shocking attempt at a cover-up by the Olympus execs, oir the ridiculous denial that greeted the Fukushima disaster.

  • 2. Roger

    (19 March 2013, 10:39AM)  Complain about this comment

    A few months ago, I also said that Japan might rise a bit. It did. But not a lot. Beware. I still think there is a bit of space of rising, but not a lot more. Factoring in the currency devaluation, it will mean a small gain in USD terms. But Japan will be a long time loser against Korea and China on competitiveness and food/energy supplies. It is almost evident now.

  • 3. Dyadco

    (19 March 2013, 11:56AM)  Complain about this comment

    and then there is the absolutely unstable situation of North Korea......not a factor that gives one confidence in investing in Japan at present.

  • 4. Contentisfree

    (19 March 2013, 12:31PM)  Complain about this comment

    @Boris MacDonut - "I like the way they all put their raincoats on on October 1st because it is officially autumn"

    What a condescending and ridiculous generalisation.

    Japan has many challenges, particularly its demographics, corporate governance, and political stasis. But given your obvious ignorance, you're probably not interested in those.

  • 5. John of Newsham

    (19 March 2013, 01:24PM)  Complain about this comment

    You are unkind about Ms SW. She intersperses her predictions on Japan with predictions on how marvellous Gold is. And remember the law of politics, if you keep saying the same thing eventually you will be right, bit like a broken clock.

  • 6. John of Newsham

    (19 March 2013, 01:27PM)  Complain about this comment

    On a serious point, with the fall in currency import costs rise. Given that Japan no has few nuclear reactors functioning and even less fossil fuels to call its own then this must speak to an increase in costs. They may be a major trader with the US but it has low energy costs that are only going one way - Japan is the polar opposite.

  • 7. Boris MacDonut

    (19 March 2013, 06:30PM)  Complain about this comment

    #4 Contentisfree. Are you sure you know what you are talking about? There is a very big tendency on MW to fail woefully at understanding national triats and cultures. The Japanese are a very compliant people. Maleable, subservient and angst ridden. But most of all they are inept. Partly due to the Stalinistic over-management of their education system,but mainly due to a medievalattitude to social deference. Each time I visit I am appalled at how backward the place is, but then I am ignorant as you say.
    But no

  • 8. Jeff

    (19 March 2013, 07:08PM)  Complain about this comment

    Good article. I wished I'd bought the Baillie Gifford Japan Trust, when tempted, as I believe it's up over 40% in 2013 alone! Instead I bought the ishares ETF, which is up 17% in the same time.



  • 9. Roger

    (19 March 2013, 10:08PM)  Complain about this comment

    China, Korea, Japan free trade zone negotiation will be held during 26-28 of March. Is this good news to Japan? To a limited extent, yes.

  • 10. Contentisfree

    (19 March 2013, 10:49PM)  Complain about this comment

    @boris macdonut - "there is a big tendency on MW to fail woefully at understanding national traits and cultures"

    And, what, you do? I'm sorry but given the condescending and judgmental generalisations that you offer, your "understanding" has no credibility.

  • 11. Mick Finn

    (20 March 2013, 07:15AM)  Complain about this comment

    10 @ contentisfree

    I work with the Japanese, they are some of my best customers. They are also charming, funny, efficient, honerable ( once you make a deal they will always honour it ). In business they are only matched by the Germans in offering quality of service .

    Ignore Boris on nearly every subject, he talks from a point of predudice or total ignorance.

  • 12. Contentisfree

    (20 March 2013, 07:46AM)  Complain about this comment

    @MickFinn - I totally agree. Thanks for the steer on Boris.

  • 13. Runningoutofink

    (20 March 2013, 01:07PM)  Complain about this comment

    Sincerely hope you're using that term ironically Merryn since it is so demonstrably at odds with global economic history it even has its own named syndrome. I listened with interest to your comments on Radio 4's PM on Monday, shortened version = "there's basically no way out". Can't say I disagree with that sentiment, however I've looked out my old bargepole in relation to the prospects of making anything more than an extremely short term and modest return from Japan. You don't want to be stuck on that square when it all tips over....

    For those with time on their hands I've attached 3 articles of sobering reading for would be investors. Eye popping and lengthy though they are, it might be worth the effort.
    Shortened version = "it isn't different this time"


    http://www.nber.org/papers/w13882.pdf?new_window=1

    http://kunstler.com/blog/2012/12/forecast-2013-contraction-contagion-and-contradiction.html

    http://goldnews.bullionvault.com/files/PrintingMoney.pdf

  • 14. Runningoutofink

    (20 March 2013, 01:52PM)  Complain about this comment

    Ha, and I've just spotted the link to James McKeigue's piece covering Kyle Bass's views on Japan (this page, related articles).

    'Picking up dimes in front of a bulldozer' covers it just nicely.

    Methinks MSW and James need to talk more often.

  • 15. JC

    (20 March 2013, 02:45PM)  Complain about this comment

    Couldn't agree more with the last comment!!!
    For anybody who cares to hear both sides of the argument click on the following link and have a listen to the following audio!!


    http://media.chicagobooth.edu/mediasite/Viewer/?peid
    =f15d95d054e8442ab0cc1c60321383101d I think personally untill the yen is devalued(This is after there coming bond crisis) the smart money is on the sidelines..!!!

    Or if you do buy japan at least hedge your currency exposure!!!

  • 16. JC

    (20 March 2013, 07:37PM)  Complain about this comment

    Link if not clear is as follows.


    http://media.chicagobooth.edu/mediasite/Viewer/?peid=f15d95d054e8442ab0cc1c60321383101d


  • 17. Mark Deacon

    (11 May 2013, 04:15AM)  Complain about this comment

    @Boris MacDonut - Your comments about Japan are offensive as well as inaccurate and ignorant. There is a lot of eccentricity and innovation in Japan, charm, kindness, wit, intelligence, knowledge and more. Your view seems warped to state the least.

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