The 'Brics' are not what they were

By MoneyWeek editor-in-chief Merryn Somerset Webb Jan 16, 2012

Merryn Somerset-Webb

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Bric: for much of the investment world, this stands for Brazil, Russia, India and China. These were the countries that Goldman Sachs' Jim O'Neill singled out in 2001 as being the biggest and fastest-growing emerging economies – and the ones we should all be investing in.

But for Albert Edwards of Société Générale, it stands for something slightly different: Bloody Ridiculous Investment Concept.

Who's right? From 2001 until a few years ago, it rather looked as if it was O'Neill. All of the Brics did brilliantly. Their economies grew at astonishing speeds and their stock markets soared – something most people put down to that very growth. In the past few years, however, things haven't gone so well. In 2011, the MSCI Emerging Markets index fell around 20%, and the MSCI Bric index (O'Neill's idea was so embraced that the Brics got their own index!) fell around 25%.

To me, this makes sense. In 2001, the stock markets of the Bric countries were cheap – particularly relative to developed markets. They were also starting to grab the attention of Western investors. I remember writing about the likes of Brazil and China a decade ago, agreeing with O'Neill and encouraging everyone to buy emerging market stocks (and chuck in some commodity funds on top).

Numerous studies have shown that equity market returns aren't correlated to economic growth at all – they are correlated to price and money flows. In simple terms, if you buy into markets when they are cheap, you have a good chance of making money – and if you buy them when they are not, you have a good chance of losing money. So it was with emerging markets. They were cheap. They went up.

These days, though, it is different. Today, the emerging market index has a price/earnings (p/e) ratio of about 11 times. Developed-market stocks cost much the same. Although the average p/e ratio in the US is 14 times, here in the UK we are on 11; France comes in at 10.3; Germany at 9.7 and even Norway and Sweden are knocking around ten.


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Emerging-market bulls will point out that some of the Brics are still cheaper than our markets. China, for example, is on a p/e ratio of around eight times. But I would argue that, for now at least, most emerging market indices should trade at something of a discount to developed market stocks.

Why? Because in a market such as the UK, you can say that the index genuinely reflects private business (not necessarily UK private businesses, but at least companies run roughly according to capitalist principles and to the rule of law). That isn't so much the case in some emerging markets.

According to a report from Hong Kong-based Asianomics, "less than 50 of the approximately 1,400 listed firms on the two Chinese stock exchanges are genuinely privately owned." And those that are properly private tend to be expensive. Those that are not, shouldn't be expensive at all. According to one fund manager cynic, they are run in such a way that they "make the NHS look efficient".

Look at it like this, and I can't see much reason why emerging markets should outperform on the basis of price.

I can't see why they would outperform on the basis of better growth, either. Even if you were to think economic growth rates relevant to stock market returns (which, I repeat, they do not seem to be), it would still be hard to make a case for many emerging markets. China, Asia's driver, seems to be on the edge of a sharp slowdown as its exports to our miserable economies slow, and its property bubble implodes. That, as Albert Edwards, ever the optimist, put it to me this week "will bring the lot down".

Regular readers will know I have had a bias towards investing in developed-market equities (despite the shocking economies of the countries they are listed in) over emerging-market equities since 2010. I'm sticking with it.

● A note on last week's column. In it, I said that a good fund manager needed a mixture of skill and luck (more on luck and momentum in the next few weeks). That riled a few of you – I've had many emails asking how I can claim that the excellent records of much-admired managers can possibly be down to anything other than exceptional skill.

Luckily for me, I also got one from a charming Swiss professor: Jérôme L. Kreuser of the RisKontrol Group. He attached a 1997 paper written by some of his colleagues, Lester Seigel and Ramasastry Ambarish. It attempts to quantify just how long it takes to distinguish manager skill from manager luck in the equity markets. The answer? Around 175 years. That's a time period that rules out even Warren Buffett.

If Kreuser is right, it seems that we will never know for sure if everyone's favourite value investor is amazingly skilled – or just the luckiest man on earth.

• This article was first published in the Financial Times.

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  • 1. Boris MacDonut

    (16 January 2012, 01:47PM)  Complain about this comment

    Merryn. Radio 4 recently went to great lengths to remind us the S in BRICS is for South Africa.The S is not a plural. India has more malnourished and poverty stricken people than Africa. China is in a political dilemma. Brazil is isolated, surrounded by jungle and water. Russia is a vast underpopulated wilderness. I cannot see why these places are seen as investable,they lack fundamental stability.

  • 2. Rod

    (16 January 2012, 03:51PM)  Complain about this comment

    Brazil is surrounded by jungle and water lol..Now tell me what are the findings in the water that the Brazilian government has and Mr. Obama wants to be their best client for it? Its called Oil...
    Now the jungle is the lungs of the world my friend, not only that but many of the medicines today comes from the jungle if you don't know...
    Yup poor Brazil, so isolated, so full of natural resources, so alone...lololol

  • 3. Boris MacDonut

    (16 January 2012, 10:06PM)  Complain about this comment

    Rod. The majority of the worlds medicines are made in and exported from Ireland and Switzerland. Brazil is hugely a net importer of medicines. The bit of Oil and Gas it has found will not enrich its 200 million people anymore than oil has helped say Saudi or Iran or their neighbour Venezuela. Brazil is still a minnow in world trade and even more so in geopolitical power. It is strategically disdavantaged by being marooned on a continent where it has to rival the most massive power on earth.My vote is for Mexico to be the second power in the Americas before too long.

  • 4. Dr Bob

    (18 January 2012, 08:32AM)  Complain about this comment

    You are completely mistaken asserting that economic growth and equity performance are not related. This meme has become progressively more widespread amongst journalists.

    Adjusting for p/e's, there is a strong link between returns and growth.

    Go and look at the research yourself. Do not rely on hearsay. The main research cited by the media did not adjust for p/e ratios and was flawed.

    Emerging markets and developed markets trade on similar p/e's at present. However, emerging market growth will be much higher. Therefore, stock market returns will be much higher in the future.

  • 5. China Watcher

    (19 January 2012, 12:12PM)  Complain about this comment

    I have to say comments like this are not subjective at all. Can't help thinking the author is writing for some vested interests. Now is a very good time to buy emerging market equities, reason being their governments are gradually loosening monetary policies which have been tightened more than a year. All bubbles have been squeezed in those markets, 10 times p/e is really cheap considering their economic growth is so solid.

    Here in the west, equities stayed really stable in the past year mainly because of central banks' QE policies. Given economic growth prospect is so dire, equity prices are still in bubble territory. I think money will soon move back to emerging markets, plus those panic money stupidly invested in the close to insolvent US and UK government bonds.

  • 6. MapsofWorld.com

    (03 March 2012, 11:38PM)  Complain about this comment

    Are BRIC Countries the Future? Considering US downgrade & Euro Crisis? New Infographic, your vote? http://bit.ly/01bric

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