What the '70s bull run can teach us about today's gold market

By Dominic Frisby Jun 15, 2011

Dominic Frisby

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The last bull market in gold could be said to have begun on 15 August, 1971, when US President Richard Nixon 'shut the gold window'.

He ended the direct convertibility of the US dollar to gold at $35 an ounce. In effect, he took the US – and the world – off the last vestiges of the gold standard.

The bull market probably began earlier than that, however. Perhaps even before 1961, when buying pressure was such that the London Gold Pool was introduced to 'stabilise' the price of gold.

However, any gains were not visible as the official gold price remained at $35 an ounce, even with all the dollar printing that was going on.

The bull market ended on 21 January, 1980 – at 3pm, if you were in Britain, with the London PM gold fix. Gold spiked to $850, at a time when US interest rates were as high as 20%.

Today I want to draw a couple of comparisons between the current bull market and that of the 1970s, to see what we can learn.

If this was the '70s, we'd still be in 1975

One comparison I enjoy making is that gold began the 1970s at $35 an ounce. By the time the $850 level was reached, it had gone up almost 25 times.

Gold began the current bull market at $250 an ounce. A 25-fold increase would give us an eventual target of $6,250.

Ha ha.

It does show what is possible, but this is a slightly misleading comparison. That original $35 an ounce starting point – fixed by governments and not the open market – was artificial. The US had issued way more dollars than a gold price of $35 reflected.

So let's look at the following chart from Nick Laird at Sharelynx (thanks once again Nick), which charts the two bull markets in terms of percentage gain:

Gold bull runs - 1970s and 2000s

The blue line represents the 1970s bull market and shows the price rise in percentage terms from 1970. The yellow line shows the current bull market, and the percentage gain since the 1999 low for gold. So far in the current bull market, the gold price has risen by 600% – which, if we compare to the 1970s bull market, takes us to 1975.

This time it's different – so far

Whenever I talk to non-goldbug friends about gold, the most common objection I get from them about buying gold is: 'It's gone up too much'. I do sympathise with this sentiment – although it's one I've been hearing since about $700 an ounce.

However, gold's ascent has actually been quite gradual. The table below from Goldmoney shows gold's annual percentage gain since 2001 in the nine major global currencies. (Here's what the foreign exchange codes represent: US dollar (USD); Australian dollar (AUD); Canadian dollar (CAD); Chinese renminbi (CNY); euro (EUR); Indian rupee (INR); Japanese yen (JPY); Swiss franc (CHF); British pound (GBP)).

Gold - % annual change

USD AUD CAD CNY EUR INR JPY CHF GBP
2001 2.5 11.3 8.8 2.5 8.1 5.8 17.4 5.0 5.4
2002 24.7 13.5 23.7 24.8 5.9 24.0 13.0 3.9 12.7
2003 19.6 -10.5 -2.2 19.5 -0.5 13.5 7.9 7.0 7.9
2004 5.2 1.4 -2.0 5.2 -2.1 0.0 0.9 -3.0 -2.0
2005 18.2 25.6 14.5 15.2 35.1 22.8 35.7 36.2 31.8
2006 22.8 14.4 22.8 18.8 10.2 20.5 24.0 13.9 7.8
2007 31.4 18.1 11.5 22.9 18.8 17.4 23.4 22.1 29.7
2008 5.8 33.0 31.1 -1.0 11.0 30.5 -14.0 -0.3 43.7
2009 23.9 -3.6 5.9 24.0 20.4 18.4 27.1 20.3 12.1
2010 29.8 14.0 24.3 25.3 39.1 25.0 13.2 17.0 34.5
Average 18.4 11.7 13.8 15.7 14.6 17.8 14.9 12.2 18.3

The strongest currency has been the Aussie dollar, against which gold has made average annual gains of 11.7%. The weakest currency has been the US dollar – beating our own pound to the title by just 0.1%. Gold has made average annual gains of 18.4% against the US dollar.

Of all gold's annual gains against all major currencies over the last ten years, the greatest was in 2008 against the pound, when our glorious leader Gordon Brown was in charge. It appreciated by 43.7%.


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Brown's record with gold really isn't very good, is it?

Over those ten years there have been periods were gold has actually fallen against some currencies. In 2008, for example, it fell by 14% against the Japanese yen.

But the average annual appreciation lies anywhere between 11% and 18%. That's not bad, not bad at all – many hedge funds would be pleased with average annual returns like that. And it vindicates the buy-and-hold strategy employed by so many in this bull market.

But it's still a steady, gradual increase. It's nothing stellar or exponential.

We haven't seen gold go ballistic yet – but it will

In the 1970s, the story was rather different. Remember over the last ten years, of all the major currencies, gold's biggest gain was that 43.7% rise against the pound in 2008.

Looking at the US dollar alone, as Mark O'Byrne of Goldcore observes, gold rose against it by 49.7% in 1972. In 1973 it rose by 73.5%, and in 1974 by 60.1%. In 1979, as the bull market reached its final phase, gold moved 140% higher.

Gold's moves in this bull market so far have been much more measured and restrained. Wouldn't it be nice if these types of moves lie ahead?

As for the wider economy, there are numerous similarities between now and the 1970s: a bull market in commodities, inflation, rising unemployment, all sorts of economic and social problems, floundering governments and policy-makers, pronounced rises and falls in equity markets and so on. That makes such comparisons as you see above a valid exercise.

But there are also many differences. Perhaps the most significant is that the post-Bretton Woods monetary system was in its infancy. Now it is well established, entrenched even in the minds of many. The idea of any other system of money apart from government currency is simply alien to most people. Perhaps that means gold's gains are likely to remain in this steady, stately, even 11-18% range.

However, as regular readers will know, I think that this modern fiat system of money is simply not substantial enough to take the strain it is under, a strain that is growing all the time. If I'm right, then gold's upward moves will become less leisurely and resemble more and more the violent rises of the 1970s. If you still haven't got any gold, I advise you to get hold of some before those more volatile spikes start to materialise.

By the way, if you're coming to the MoneyWeek conference in London tomorrow, I look forward to meeting you then. If you didn't manage to get hold of a ticket, I believe the sessions will be recorded and you'll have the chance to get your hands on a copy next week – my colleagues John or David will send all the details when we've got them.

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  • 1. matt

    (16 June 2011, 10:58AM)  Complain about this comment

    im such a novice, but if china has been buying all the gold to shaft the us dollar what happens to china whenthe gold crashes, surley this is not a wise gamble and will be a bit like our housing boom, leaving alot of people with assets worth half what they paid for

    is gold ever going to crash or will it just keep going up,and up.

    we have loads of personal gold items and it is getting temping to sell but i will only do this if i know it will return somewere back to its original value of a few years ago , so i can buy more of it back

  • 2. Sliced Alone

    (16 June 2011, 11:45AM)  Complain about this comment

    Another difference between now and the 70s bull market is that back then, the market was almost entirely driven by western demand, something like 10% of world population. It was illegal to own gold in China and the old USSR was pretty much out of the running as well. Contrast to now with not only the entry of those two huge markets but the growing gentrification of the Chinese and Indian middle classes.

    Global mining production has not kept up with growing demand, couple this with the increase in world population and its not difficult to imagine that this bull market will eclipse the one in the 70s. Of course none of this registers in the minds of the 'gold in a bubble' pygmies.

  • 3. jonathan

    (16 June 2011, 11:51AM)  Complain about this comment

    The Housing Market was created by Banks selling Mortgages and all the add on products.....the gold run is different created by cash and people hedging against weakness of major economies,
    until these nations tackle their deficits Gold has a long way to go

  • 4. smlaing

    (16 June 2011, 12:29PM)  Complain about this comment

    Gold holders will buy into the new monetary system when this one ends!

    Gold crashed in the 70's because the fundementals that under- pinned it ended. The fundementals today sre the end of this current monetary system. Only those holding tradeable real assets (oil, gold, silver, seeds etc) will come out of this well.

    Those holding anything else will be using it to keep warm!

  • 5. Greg

    (16 June 2011, 12:30PM)  Complain about this comment

    Interesting article Dominic, I look forward to your emails on Gold and other metals. Are you going to do another update to the Gold and Silver reports you did last year? I have had a chunky holding of about 30-35% gold etfs in my protfolio for about 18 months now. I sold a fair bit down a month or so ago at about $1530 ago expecting a summer dip but it hasnt yet materialised. Thing that worries me though is whether the ETFs will really stand up if we do get the parabolic rises discussed in the article. I've gone for the swiss based bullion holding myself. What chance do you think of governments passing laws to make gold ownership illegal when things really hot up? Its been done before in the US hasn't it, not just China/Russia as you referenced. Cheers

  • 6. alex

    (16 June 2011, 12:38PM)  Complain about this comment

    Persuasive stuff. At least a 10% allocation in gold/silver would seem sensible. At least the recent sell off in silver offers an opporutnity to get back in at a reasonable price.

    I think the key point is the one made by Sliced Alone, although China is now actually the world largest Gold producer, so many new resources have come online of late.

  • 7. Bernie Maddoff

    (16 June 2011, 12:38PM)  Complain about this comment

    What I find amazing about money week, is that they go on about trying to tell you their "on your side," but they play the same high pressure sales techniques when promoting theire extra financial advice, i.e. the morning email from the editor: "this is a reminder that we’ll be closing the doors to Simon Caufield’s True Value newsletter at 4pm prompt today. If you haven’t already checked out what Simon has to offer, do it now – we don’t know when we’ll be offering this opportunity again." Oh because it couldn't possibly be available tomorrow? Watch out, this is entertainment more than financial advice, take these articles with a pinch of salt

  • 8. Cha Cha

    (16 June 2011, 01:51PM)  Complain about this comment

    When the main case for an investment is a comparison with an old price chart then you should realise you are deep into dangerous territory. This is just pure data mining, cherry picking the evidence you want to see, and ignoring anything to with fundamental valuation (not that you can really do that with gold anyway).

  • 9. RJ

    (16 June 2011, 01:53PM)  Complain about this comment

    Why has gold gone up so much in Swiss Francs? It's a much more worthwhile currency than the Dollar and Pound Sterling so why is it showing a spike in price?

    Reason, would likely be a lot of money sloshing around looking to go somewhere. Classic bubble?

  • 10. Greg

    (16 June 2011, 02:06PM)  Complain about this comment

    Bernie, I agree with your sentiments, but my view on this is I like the free email so I put up with the spam. No such thing as a free lunch right. I also subscribe to the weekly mag and am very happy with that. Those services I have subscribed for from this group I have been happy with or have cashed back in during the free trial period with no quibbles. I yanked my rather large house deposit from Icesave and Kaupthing in the summer of 07 pretty much because of the heads up I got from this place warning about the icelandic banks risk profiles...Alas such a shame more of the UK's local and borough council's treasury teams were not similarly subscribed...I think most us are able to take the spam/higher pressure techniques for what they are.

  • 11. Gordon Freeman

    (16 June 2011, 02:08PM)  Complain about this comment

    Can someone pllleeaasse explain to me what would happen to house prices if the currency was replaced?? (The way these articles are going it sounds like it could happen, even though absolutely absurd in the extreme). If pounds and dollars were wiped out and gold revalued in the new currency, who on earth is to say what house prices would be worth (and gold for that matter??) ? It's like some random person (a chartered surveyor?!) dictating what everyone's new wealth becomes. I just don't see how it could be done fairly or logically, which is why I just can't imagine it happening in the UK (this isn't a third world country yet). I mean you can't use gold to go down to Tesco can you. Do people seriously think gold will replace debit cards? Hmmm, actually a debit card made of gold would be nice! lol

    This whole subject is getting on my nerves, can't everyone just be boring and lead a simple happy life???!!! lol

  • 12. boomsnap

    (16 June 2011, 03:26PM)  Complain about this comment


    Well, I've made a packet from Mr. Frisby's excellent advice on gold over the years. Thankee kindly sir. Much doffing of caps and carpet burns on the stomach.

  • 13. brenie maddoff

    (16 June 2011, 06:07PM)  Complain about this comment

    Oh don't me wrong I think money week is good, however it just surprises me why they choose to market their extra "services" in this mannor, while ridiculing the excessive, spiv activities of the wider financial services industry. I have never taken up any additional offers, and such restrictive time limited offers are a big red warning light having worked in a high pressure financial sales. Would be interesting to hear merryn's and co.s view this? ;)

  • 14. David McCabe

    (16 June 2011, 07:45PM)  Complain about this comment

    We know that markets follow cycles, which are largely dependent on supply & demand and human nature (greed/fear). Hence they tend to repeat themselves, with the classic parabolic 'bubble' graph with a bear trap on one side and a bull trap on the other. I think it is perfectly valid for Dominic to draw a comparison between the current cycle and the previous bull run. It won't be exactly the same, of course, because the world has changed too much, but it can certainly give insights. Good article, as usual.

  • 15. Weaver

    (17 June 2011, 11:19AM)  Complain about this comment

    I never cease to be amazed at peoples acceptance of currencies that can be expanded (and debased) by central banks at will. The history of currency debasing is well documented and that's why the well informed will buy anything that's "real" and can't be replicated.

    Gold is just the easiest and smartest way to buy into this concept. As a gold holder you will be fundamental to any new currency that replaces the government sponsored basket cases we currently have - any new currency will need a "gold standard" just as before or it'll go the way of all fiat currencies...

  • 16. philcu

    (19 June 2011, 07:35PM)  Complain about this comment

    Dear "Brenie Maddoff"

    Interesting comments but your credibility would be greatly increased if you could manage to spell at least one name correctly.

  • 17. Margaret

    (20 June 2011, 07:19AM)  Complain about this comment

    Great article Dominic, like always.
    Most people haven't lived through debased and expanded currencies especially in the western countries. Coming originally from an Eastern block I had experienced it firsthand, where 100% inflation confiscated most of ones wealth. Thus many tried to hold other worthwhile curriencies. Today, I am not so sure that the western countries are safe and thus I too hold physical gold/silver.
    It's interesting that gold should bubble? What else worthwhile is there to invest in at present?
    Once currency was backed by gold it was worth someting, and now it's just a medium of exchange that you use to purchase something of value (eg. asset). The question is will you buy more if you hold currency or gold/silver when it comes to purchase an undervalued asset?

  • 18. Snow

    (20 June 2011, 12:46PM)  Complain about this comment

    Great conference on Friday and enloyed your piece on gold very much Dominic - slightly tangental to the thread of these current comments but, how does one go about buying into ETF(GDXJ)?

  • 19. Snow

    (20 June 2011, 01:23PM)  Complain about this comment

    Disregard my previous posting on GDXJ, found it!
    Many thanks.

  • 20. Varun Walia

    (26 June 2011, 08:14PM)  Complain about this comment

    Alright, you believe it’s a good investment. Let’s take it from there then. Right now gold returns are topping any other investment vehicle, may it be stocks, fixed deposits, real estate, and even investments in art. Talks of whether gold is a bubble have been around for past few years, but this yellow metal kept on rising.

    You can find countless reasons as to whether you should buy it or not, and I will list a few important ones later in this write-up:- http://www.comparebroker.com/blog/2011/05/17/gold-glitters-is-it-time-for-jitters/

  • 21. gege

    (14 July 2011, 12:19PM)  Complain about this comment

    The Rothchilds and their international banksters wish to create a one world currency backed by gold.In order to acheive this ,they have set a course to bankrupt and discredit all soverein nations........gold is a no brainer, you can't loose

  • 22. share tips

    (30 July 2011, 04:21AM)  Complain about this comment

    Hello There. I found your blog using msn. This is a really well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. Ill definitely return.

    share tips

  • 23. End of a system

    (21 August 2011, 03:12AM)  Complain about this comment

    The 70's bull and today are two different beasts in terms of the factors fueling their duration:

    In the 70's both the public and private debt in the U.S. and much of Europe where not at 100%. The data presented by Reinhart and Rogoff is grim in terms of growth above the 100% debt/GPD level (It does not happen really). Add this to the baby boomers retiring (AKA unfunded liabilities becoming a daily burden, and not an article in a conservative magazine about some nebulous future event) and you have a disaster waiting to happen. The central banks could allow a massive deflationary depression to occur, in wich gold/silver would make strong gains, but not sky rocket: but this is not even remotely likely to happen. For the central banks to allow such a scenario to unfold would be the same thing as admitting they are not useful or needed. They will do what they feel they must and destroy the fiat currency system in the process.


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