Should you buy into Reckitt Benckiser?

By Annunziata Rees-Mogg Feb 21, 2006

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Neither “easing” growth in Western Europe nor “oil-related cost-input pressures” appear capable of slowing the “juggernaut” that is Reckitt Benckiser (RB/, £19.59), says Dominic Walsh in The Times.

At its annual results meeting last week, the firm reported net revenues up 8%, net margins up 0.8% to 20.1% (thereby achieving a target a year early), and net profits up 16%. And this kind of growth looks set to continue.

The acquisition of Boots Healthcare International (bringing with it such brands as Strepsils, Nurofen and Clearasil) means a possible £75m in cost savings, as well as increased sales (due to focused marketing techniques) and margins. The firm now expects revenues from its 18 “power brands” to make up 60% of its total by the end of the year (up from 57% currently) and margins to expand further, to 22%, by 2008.

Reckitt is also likely to see a good degree of organic growth, says Caroline Muspratt in The Daily Telegraph, thanks to the “increasing trend for self-medication and an ageing population”, as well as Reckitt’s exemplary track record of launching products into the high-growth areas of the household cleaning and personal-care markets.

And there’s potential for further acquisitions. While declining to comment specifically, the firm’s CEO, Bart Becht, has said that, “clearly, if something makes sense, we will take a look”.

Reckitt has “repeatedly defied” its critics and is now poised to grow robustly, says Walsh. Earnings are forecast to expand 13.5% in 2006 (according to Yahoo), putting it on a 20 times prospective p/e multiple with a 2% yield. That’s a “punchy” rating, but it is more than justified by the firm’s growth prospects. The Independent’s Michael Jikov expects the p/e to fall to 17 times in 2007 and also rates the shares a buy.

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