Tesco: is this a huge buying opportunity?

By MoneyWeek Editor John Stepek Jan 13, 2012

John Stepek

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Gosh. What went wrong for Tesco yesterday?

Judging by the share price plunge, you might suspect that it had announced a massive product recall. Or that its US business had collapsed. Or that it had turned out to have owned a dodgy oil rig somewhere in the Gulf of Mexico.

Nothing so dramatic. All that happened – on the surface at least - was that Tesco had a pretty rubbishy Christmas.

So is this a massive buying opportunity? Or is your money better off elsewhere?

Christmas was anything but merry for Tesco

Tesco (LSE: TSCO) shares closed the day down 16% yesterday, at 327.5p. To put that into some perspective, their 2009 low was around 306p a share. The lowest point they hit directly after the Lehman Brothers crisis (when everyone thought the financial world was ending) was 285p, in November 2008.

And they've continued to fall this morning. Just how bad was that trading update?

Pretty poor, is the answer. Like-for-like (ie excluding new stores) sales in the UK fell by 2.3% in the six weeks to January 7. Given that 2010, when we were all snowed in, shouldn't have been hard to beat, that's a really awful result.

The company admitted that while it had slashed prices in a "highly promotional market", it hadn't attracted enough customers from its rivals to offset the cost of that. As a result, profits will be at the low end of expectations this year.

But next year (2012/13) is the real problem. Tesco expects virtually no profit growth, as it invests in refreshing stores and product ranges at its UK business, to take back market share from its rivals. Analysts had expected growth of about 10%.

On top of that, management indicated that they won't be building as many big stores, focusing on the internet for selling non-food items instead.

Tesco share price

So while the scale of the fall might reflect a jittery market in part, there's no doubt that this was a big deal. Philip Clarke, the new-ish chief executive, has finally turned around and said that the Sir Terry Leahy days are over. Now there's a new strategy in town.

Suddenly Tesco looks vulnerable. It's being mauled by its rivals in its still-critical UK market. In the non-food market, it's increasingly clear that its main rivals will be the likes of Amazon - and who wants to compete with Amazon?

Outside the UK, there are "signs of caution", and despite solid sales growth, the key US operation is still an unknown quantity. Given that the management focus in the coming year will all be on the UK, can those businesses really thrive and grow in what remains a very wobbly global environment?

Commercial property investors should watch out

Another interesting side-effect is Tesco's impact on the commercial property market. As the FT notes, the decision to sell more non-food items online, and cut its store expansion programme, "will send shockwaves through the UK's commercial property sector."

Tesco has a huge influence on the sector: it accounted for more than 7% of British Land's annualised rent intake as reported in September, says the paper. Existing rents won't be affected of course. But anyone whose business relies on building new sites for supermarkets will be.

In the longer run, this could be good news for all supermarkets. An end to the 'supermarket space race', as Dave McCarthy of Evolution Securities calls it, would reduce spending and stop stores from cannibalising one another.

However, it's another good reason to be very picky if you are thinking of making commercial property investments in the UK.

So should you buy Tesco now?

The basic problem is this: Tesco has been shown to be fallible. Investors are now worried that Tesco is going to turn into Marks & Spencer – a long slow slide from here, with no real prospect of recapturing the glory days.

My gut feeling is that I find it hard to believe that anyone who buys Tesco around this level will regret it in the long run. The share price slide has left it yielding around 4.5%, more than two times covered (see my colleague Tim Bennett's video on dividend cover for an explanation of this). I'll certainly be interested to see whether Warren Buffett decides to top up his stake over the next few months.

However, the supermarket faces a very tough year, and the share price could easily fall further. Profit warnings tend to come in threes, the saying goes, and there's a reason for that. Management has now publicly acknowledged that its strategy needs changing. But getting from where it is now, to where it wants to go, won't always be smooth running.

It'll take a while to get big investors in particular – who now feel like fools for having stuck with what they thought was a relatively safe stock – back onside and confident in management.

So if you want to take advantage of the profit warning to get exposure to the supermarket sector, there might be a better bet. While he doesn't mind Tesco, my colleague David Stevenson has long been a bigger fan of Sainsbury's (LSE: SBRY). Tesco's rival put out a far more cheerful trading statement earlier this week. You can read David's take on it here.

• This article is taken from the free investment email Money Morning. Sign up to Money Morning here .

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  • 1. 3dt trading

    (13 January 2012, 11:12AM)  Complain about this comment

    Tesco's share price plunge is only the start of a major, global stock market plunge that is to follow over the next couple of years! Yes, there will be (dead cat) bounces - but Tesco's major price support now sits at 150p - so "bottom-fishers" or bargain hunters beware! The financial crisis has moved from Wall Street to Main Street, shown by the anaemic trading volumes going through the major markets. Major stocks/shares have yet to lose value - the carnage will be nothing short of shocking.

    According to our analysis, Sainsbury's major price target is around the 100p level - so don't be too shocked there either.

  • 2. Alan Howden

    (13 January 2012, 12:44PM)  Complain about this comment

    In Wimbledon, Waitrose have opened 2 new stores within 2 miles of the huge all-night Tesco. As shopping experiences there is no contest. Tesco is huge, but it is shabby, the checkouts are under-manned and slow-moving and the staff are mostly miserable.

    Waitrose not only cliam to "price-match" Tesco on many products, but their stores are vastly more attractive and their staff helpful and well-trained - always enough checkouts staffed to limit queues. They are also better located.

    Terrible shame we can't buy shares in Waitrose as it is part of the John Lewis group owned by the employees.

  • 3. Bob

    (13 January 2012, 02:04PM)  Complain about this comment

    I live in Swansea and the nearest Waitrose is 50 miles away in Cardiff - but that has not stopped Waitrose stuffing leaflets through my door offering free delivery on grocery orders over £50. I suspect they will do a lot of business in Swansea.

    I am more interested in 3dt's comments about Tesco's support being at £1.50 and Sainsburys at £1.00. I know nothing about charts and moving days averages, etc, but find what you say to be of interest. If we do have a shake-up in the DOW it will no doubt take down the FTSE and all the UK blue chips will suffer again.

    I am expecting the lows of 2011 to be tested in the coming months, probably as the result of worsening global conditions (US, UK, EU in recession?) or because of some blow-up in the Eurozone.

  • 4. Pete

    (13 January 2012, 02:16PM)  Complain about this comment

    80% of profits warnings are followed by another. This statistic has saved me quite a lot of money over the years. Tesco is unlikely to be an exception.

  • 5. Matt

    (13 January 2012, 03:18PM)  Complain about this comment

    Tesco had a 2.3% decrease in Christmas sales in the UK however. as a group, they have increased profits from the year before. They have seen massive growth in the US and they still have a strong opportunity to get into India after the Indian elections. They may get more customers in their banking sector as consumer confidence moves away from the top banks.
    Don't you think you're exaggerating? The plummet in share price does not reflect the companies overall performance considering the economic climate.

  • 6. Barkingmad

    (13 January 2012, 03:21PM)  Complain about this comment

    Seems like an over-reaction - sales down slightly in the home market (and they admit they made a mistake) but they are still making huge profits - so was it really worth a 20% drop in their share price. Hopefully it will give them a kick in the backside as perhaps they got a bit complacent.

  • 7. Matt

    (13 January 2012, 03:23PM)  Complain about this comment

    Need i say more:-

    Tesco shares plunged 16 percent yesterday, the steepest decline since at least 1988, as analysts such as Jeremy Carter at Fitch Ratings said the retailer’s dominant position in the U.K. is likely to slip further in the next two years. Warren Buffett’s Berkshire Hathaway Inc. owns 3.64 percent of the stock after raising its stake in September and the investor told CNBC in November he’d buy more shares if the price declined.

    Tesco is a good buy and i can only see a bigger future.

    Also their profits have gone up year on year by 5% since 1993. This year weren't they up by 4.3%?.. That's not bad.

  • 8. Barkingmad

    (13 January 2012, 03:36PM)  Complain about this comment

    I recon Warren Buffett will be filling his boots at this price - be bold when others are wary and wary when others are bold (or words to that effect).

  • 9. Martin

    (13 January 2012, 04:36PM)  Complain about this comment

    Long term view... just bought 1000 shares. No real concern over this "punt"

  • 10. Mark

    (13 January 2012, 05:30PM)  Complain about this comment

    Whether investors have lost confidence or not is irrelevant, the only issue is whether shoppers have lost confidence and the answer is a resounding yes. Tesco have taken the customer for fools for a long time, their constant price manipulation, bogus offers and in many cases poor quality have alienated so many shoppers that it will take years to turn round. In addition Tesco have focussed solely on the bottom line so it is no surprise that anyone with concerns about farming ethics or animal wlefaren try and shop elsewhere, add Tesco's contempt for sustainable supply chains and it is no surprise that farmers and food producers despise them also. In short growing numbers of people go out of their way (even driving extra miles) to shop elsewhere. No other major retailers has alienated so many parts of UK society. Wise investors will dump Tesco, its business model stinks and the public have noticed the smell.

  • 11. Mark

    (13 January 2012, 05:30PM)  Complain about this comment

    Whether investors have lost confidence or not is irrelevant, the only issue is whether shoppers have lost confidence and the answer is a resounding yes. Tesco have taken the customer for fools for a long time, their constant price manipulation, bogus offers and in many cases poor quality have alienated so many shoppers that it will take years to turn round. In addition Tesco have focussed solely on the bottom line so it is no surprise that anyone with concerns about farming ethics or animal wlefaren try and shop elsewhere, add Tesco's contempt for sustainable supply chains and it is no surprise that farmers and food producers despise them also. In short growing numbers of people go out of their way (even driving extra miles) to shop elsewhere. No other major retailers has alienated so many parts of UK society. Wise investors will dump Tesco, its business model stinks and the public have noticed the smell.

  • 12. ana

    (13 January 2012, 08:40PM)  Complain about this comment

    Usually I shop in Tescos. This Christmas I shopped in Asda because of the gauranteed 10% cheaper than anyone else marketing. I found barely anything between Tesco and Asda prices, if you considered petrol discounts and points as well as the basic shop cost. However Asda's marketing message was so resoundingly superior that I was expecting Tesco to loose out. Tesco just needs to be clearly marketed as cheaper/better in a more streamlined way. It's website is already 100% better than Asda.

  • 13. Jeff

    (13 January 2012, 10:26PM)  Complain about this comment

    I used to do almost 100% of my grocery shopping at Tesco.
    However, they have very slow service at the tills & the shelves are not replenished properly.

    So I usually drive past their store, onto Sainsburys, Asda or even Lidl.
    I'm staying well clear of the Tesco shares until they get their act together.

  • 14. Colin Selig-Smith

    (13 January 2012, 11:51PM)  Complain about this comment

    It's all still deflating from 2000. P/Es are going to single digits.

    Companies like Lidl are going to damage margins even further. They have figured out how to make the till faster, (you pack back into the trolley not into bags). You can pack into bags away from the till. So they have a higher throughput on fewer tills, which means lower capital investment and lower operating and staff costs.

  • 15. Adam

    (14 January 2012, 01:38PM)  Complain about this comment

    Its not surprising Tesco underperformed over Christmas -- even us lowly shelf fillers at shop floor level could see this coming. Although it is clear the new CEO Philip Clarke is no Terry Leahey, it has to be said that Tesco have focused and invested too much on their overseas operations -- something done under Leahey's stewardship -- leaving the British operation neglected. If my store is anything to go by we have seen a consistent drop in staffing levels over the past year to 18 months which means stock is not reaching the shelves and customers are not getting the rewarding shopping experience they should expect. This has had a direct impact on the lucrative sales via speculative and impulse purchasing. To turn this around Tesco must refocus on the British stores and invest in staff.

  • 16. dr ray

    (14 January 2012, 03:49PM)  Complain about this comment

    John,
    You don't seem to have offered an answer to your question. Has the end of your piece been switched form another article? It doesn't follow on after the "claim free report" box.
    @Adam
    Good to hear from the grass roots. Most of us go shopping but it doesn't make us experts (any more than someone who has given birth is an expert on obstetrics). I have wanted to buy Tesco shares for some time but I was put off a couple of years back when I overheard two sourfaced employees standing in an isle complaining about the customers. At about the same time I also found staff much less eager to sort out overcharging or mispricing at the tills and customer services had developed that way of ignoring waiting customers which is generally more associated with council staff and the like. Success bred complacency I think.

  • 17. Dan

    (15 January 2012, 06:22AM)  Complain about this comment

    The real problem is Philip Clark himself. Having worked there at a senior level and know plenty of people still there, I can atest to that. A terrible leader for Tesco in the trouble that it is in. Look at the flight of senior strong execs who can't stand working for him, or he doesn't want challenging him.

    The only hope is that he is so egotistical, he is lowballing profit expectations, so that he can beat them and look like he did a good job.

  • 18. Robert Gray

    (15 January 2012, 09:24PM)  Complain about this comment

    Actually, here in the USA, TESCO is truly an "unknown" quantity. As John notes, we Americans have more visits by the UPS driver dropping off our Amazon purchases. When it comes to groceries Whole Foods continues to excite populations as it continues it's business model and stores. Here in "New England" the true excitement is the expansion of Rochester, NY based Wegman's into Massachusetts. Their store openings have been media events with long lines preceeding door-openings. The only similar events are Apple Computer's remarkably managed new product launches. Coming to greater Boston soon - see what TESCO in the US is up against at the Wegman store in Northborough, MA.

  • 19. stevey wonder

    (15 January 2012, 10:02PM)  Complain about this comment

    I can see why Tesco share price are going south, the price on many things are more expensive, in the end I have to return some of the goods as I had found cheaper either in Asda or Morrison, some of their staff are quite rude and they always serves you with a sour face. Worst of all, once when I asked one of their shop floor staff ‘where do they put X’, all she can say to me is: ‘I don’t know, I don’t know, I don’t know’ and walked away instead of asking some of other staffs to help me. GUEST WHAT, SHE IS POLISH. So, how can they say POLISH are good worker?
    No more shopping in Tesco for me, they are history.

  • 20. Leroy

    (16 January 2012, 02:35PM)  Complain about this comment

    Tesco have had years of negative press – now it’s come to a head. But why? They’re more ethically-run than most. The BBC & co. nit-pick, scrabbling to find something to sell to their viewers, but you never hear about the good things. They develop green technologies, promote animal welfare and create jobs. They also donate lots to charities and worthy causes around the world. Mark's comments show people are influenced by what they read and see on TV. It's a shame because I imagine their staff are also influenced by this. Perhaps, this is why service has deteriorated – but not the case where I live - the staff we have in our Dundee Tesco are lovely. The other thing not mentioned is people simply have less money to spend – bills have risen, whilst annual wages have declined. We’re also possibly witnessing a cultural change where we don’t feel the need to spend £100s of pounds, just to ‘enjoy’ the festive period. If I had the money, I’d be snapping up shares at this price!

  • 21. ct

    (26 January 2012, 09:36AM)  Complain about this comment

    I live in Kent and the nearest superstore is Sainsburys which has huge delays at the tills as they have no competition.
    Last week the sore was empty as Asda has come to town and everyone has gone there .
    The message is, if you get complacent people vote with their feet.
    Tesco have publically now learnt this messsage, but having an international business and online business years ahead of its rivals makes me regard this as a buy which I did at 322.
    As Warren Buffet owns Tesco and Walmart surely they must be learning from each other which will be all about increasing profit and market share.

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