Gamble of the week: 3D film-maker set to soar

By Paul Hill Feb 05, 2010

Paul Hill

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In 2009, microcap stock OMG achieved sales of £26.2m from its three divisions, Vicon (70%), Yotta (26%) and 2d3 (4%). All operate in expanding niches, supplying innovative products that analyse moving images. The oldest, Vicon, sells advanced motion capture technology to gaming companies and Hollywood studios. This has been used in blockbuster films such as Harry Potter, GI Joe and Spiderman. Its equipment is also used in the less cyclical world of medicine and sports science, where in order to improve performance it records in minute detail the movement of athletes, children with cerebral palsy and people under rehabilitation.

Vicon recently signed a licensing agreement with Microsoft to incorporate their SenseCam technology into its exciting new Revue product. This camera is worn around a person's neck, recording everything they do and serving as a memory aid for patients suffering from Alzheimer's disease. And with one in 14 of Britain's over-65s suffering from dementia, the potential for the device is immense – both in the UK and overseas.

OMG plc (Aim: OMG)


The other two fledgling units are currently loss-making as a result of investing in their cutting-edge technologies. Yotta's clever systems allow highway authorities to gauge the state of their roads by driving a mounted camera around them, rather than having to send someone out with a trundle wheel and a mobile phone. And although one of its revenue streams was effectively wiped out by the introduction of Google's free Street View service, it has still made good progress. For example, in December it bagged a four-year deal, worth between £4m and £5m, from the Welsh Assembly, to carry out road condition surveys across its network.

The last division, 2d3, serves the booming unmanned aircraft and aerial surveillance space. It helps provide the British and American armed forces with state-of-the-art intelligence gathering in war-zones around the world.

The big issue for investors, given the tricky trading environment, is when the company will realise its true potential. I think it will take until 2012. But by then it will be a money-spinner. Indeed, I would expect the experienced management team to increase revenues and Ebita to £30m and £3.0m by 2012. On this basis, I rate the company on ten-times its Ebita. After adjusting for the £2.8m in net cash and discounting back at 12%, I get a fair value of 39p per share.

There are, nonetheless, a few potential hitches. Firstly, being a relatively small business, OMG carries more risk than something larger and more diversified. It is also exposed to a cocktail of foreign-exchange risks (74% of turnover), lumpy orders, margin pressure and the dreaded economic double dip. That said, the firm is profitable, well-financed and pays a dividend. Following the success of the film Avatar, it also offers investors the chance to profit from the resurgence of three-dimensional films.

Recommendation: SPECULATIVE BUY at 20p

Paul Hill also writes a weekly share-tipping newsletter, Precision Guided Investments

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