One shocking sentence sums up why you should manage your own money

By MoneyWeek editor-in-chief Merryn Somerset Webb Oct 05, 2012

Merryn Somerset-Webb

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Every now and then one stumbles across a little detail or throw away comment that makes everything utterly clear in one’s mind.

That happened to me this week. The comment in question came under an article on Moneymarketing.co.uk (Money Marketing is a trade magazine for financial advisers).

It was just a short line in a longer comment. But it summed up exactly what’s wrong with the financial advice industry – and why it’s absolutely vital that you take more control of your own finances if you want to avoid being ripped off.

Commission corrupts – even financial advisers admit it

At the moment, most financial advice looks to its recipients as if it is more or less free, because they pay nothing up front.

They are generally close to clueless about the fact that their independent financial adviser (IFA) takes a chunk out of their money before he passes it on to a product provider (such as a fund manager or insurance company).

And many don’t understand that he usually takes another bite of the cherry every year in the form of what the industry calls 'trail commission'. This is a fee he gets from the product provider for every year that you continue to hold their product.
 
Confused? Well, imagine how it would be if you paid your estate agent in the same way. You would be paying him his two percent up front when you bought a house through him.

But you’d also pay him another 0.5% of the value of your house for every year you continued to live in it. (Regardless of whether you ever had the good fortune to see him again or not).
 
I might be boring you by now – which is how the industry gets away with all these outrages. But bear with me. We are getting to the interesting bit.

The Money Marketing article was about the Retail Distribution Review (RDR). Under RDR, from 2013, IFAs will have to charge clients an upfront fee for advice, and commission will be banned.

The comment came from an adviser who has already made the shift. He used to get paid via various commissions and now charges transparent fees instead.

Here’s what he said: “Interestingly (and I'm not especially proud of this) since moving to a fee-based model I notice that my advice has changed somewhat in the clients’ interest.” 
 
There you have it. A clear admission that the existence of commission corrupted him. That – while being labelled as independent – he recommended products to his clients on the basis of the commission kickbacks he would get from providers, rather than on the basis of what might work out for said clients over the long term.

This matters. It isn’t surprising – we all know what human nature is – but it should come as a handy reminder of just how rarely the financial industry covers itself in glory.

It’s also worth keeping an eye on what the financial industry is trying to get you to invest in now. According to FT Adviser, there has been an “increase in advised sales of retail investment products that pay recurring trail commission ahead of the RDR.”

Why? Because if you flog a product before the new rules come in in 2013 you will get to keep receiving trail commission indefinitely. If you do so after they come in, you won’t get any at all - what with it now being considered deeply immoral and all that.

I wonder if the advisers upping their sales of commission-carrying products now feel that the system is biased in their clients’ interests. Or not.


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How to take investing into your own hands

All this might be making you feel nervous. However there is, as ever, good news lurking behind the bad. We are constantly told by the financial industry that advice is a must – that we all have unique requirements that mean we need unique advice.

We are also being told very firmly by some advisers (the ones that aren’t really getting it) that abolishing commission means the less well off will no longer get financial advice.

The argument goes roughly like this: “If we have to tell people how much we charge them they will be horrified, and not want to pay us to get advice. Therefore, for we must continue to hide our charges and rip them off. We do this for their own good.”
 
Nonsense. Anyone with enough money to require financial advice (rather than debt advice or a nod in the direction of a good savings account) can afford to pay a fee, should they feel it offers value.

But mostly we all have much the same financial needs. If we do have a very specific need – some kind of specialist insurance, or an annuity perhaps – we can go to an adviser for what SCM Private’s Alan Miller would call one off “tactical advice” rather than general strategic advice. (You can read my interview with Miller and his wife Gina here, and if you're not already a subscriber, get your first three copies free.)

But for general investing – ISAs, pensions, straight-forward insurances and so on - generic advice from trusted sources all over the internet, combined with an account at a good investing platform such as Hargreaves Lansdown should suffice. You can listen to me talking about this more on the BBC's Moneybox (from last week).
 
If you are getting started in investing you should sign up for our free MoneyWeek Basics email. You might also want to watch some of our video tutorials.

And take a look at the core portfolio of investment trusts we suggested here a few months ago.

I’ll be updating these in the magazine in another three months. One I am keeping my eye on as a possible addition is the British Empire Securities and General Trust. It is a new favourite of the managers at Troy Asset Management. (See next week’s magazine for an interview with Troy’s Sebastian Lyon).

It invests in companies trading on a material discount to the manager’s estimate of their net asset value (NAV). Half of its assets are in Europe – which we currently like, because it’s cheap. The trust also trades at an 11% discount to its own NAV. That, says Troy, means you are effectively getting a “discount on a discount,” which surely can’t be a bad thing.
 
British Empire is also highly unlikely to be recommended to you by a financial adviser this year. Why? Investment trusts don’t come with commission.

• This article is taken from the free investment email Money Morning. Sign up to Money Morning here .

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Comments (19)

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  • 1. JohnB

    (05 October 2012, 11:06AM)  Complain about this comment

    You are absolutely correct about the misfortune inherent in commission-driven financial advice.
    In Spain it has been the underlying cause of the devastating advice given to expats and resulted in the most awful stories of impoverishment among UK pensioners living there.
    Added to that is the problem of UK citizens being discouraged to think for themselves from childhood - the nanny state and all.

  • 2. Chris

    (05 October 2012, 11:45AM)  Complain about this comment

    Thank you Merryn for publicising the fact that commision based fees will stop next year. I was considering sacking my IFA as I never hear from him so on this information it would appear that that would be the best thing to do to ensure that his ongoing commision is stopped. Any new IFA would then be governed by the new rules, perhaps the same IFA but I wouldn't hold my breath!!! That is, of course, if I really wish to appoint one at all!
    What happens to that commision when there is no IFA involved? Does that mean my portfolio is NOT charged or it just that the charge is taken by the investment team instead?
    Money Week is the best advice around so thank you once more for highlighting some information not normally promoted by IFAs.
    Chris

  • 3. MattP

    (05 October 2012, 11:48AM)  Complain about this comment

    The last time I went to see an advisor wanting to pay a flat fee. He spent two meetings with me convincing me that the commission based approach would work out better.

    His first argument was that I don't lose any money, since I couldn't get the same product any cheaper on my own. This was true as far as it went - but he neglected to mention that I could get better, different products. All the products he recommended, while not terrible, were nowhere near as good as regular high street products.

    His second argument was that he would have no real incentive to give me good advice if I just, you know, paid him for his professional advice! If he had a stake in the continued good performance of the products, he'd obviously do a better job.

    I was more than a little disturbed by this attitude. The upshot is that I have never used financial advice since, and frankly, can't see myself ever doing so again.

  • 4. Paul Denbigh

    (05 October 2012, 11:52AM)  Complain about this comment

    I am a weekly subscriber to Money Week. I run a successful Chartered Advice Practice which has been fee based well before RDR was mooted. Clients who need advice and can afford it pay fees. They don't generally read Money Week! I like your weekly, but on this occasion, you have taken a comment out of context, and made it appear that all IFAs are biased by definition. This is simply not the case, and the one writing this is your customer. You need to qualify your statements and avoid generalisations. Why are you so anti advice? You dish it out, and you get paid because your readers appreciate it.

  • 5. Sam Cow

    (05 October 2012, 12:08PM)  Complain about this comment

    Another hard hitting and highly relevant gem from Merryn even though many of us knew already.. Like her piece some months ago on McKinsey's (I think) research into how 31 economies have shaken off recessions, it would be a huge favour to everyone if it could get wider publicity. Politicians might even make continuing trail commissions disclosable never mind trotting out crack pot ideas to prop up the economy.

  • 6. BobR

    (05 October 2012, 12:18PM)  Complain about this comment

    Merryn said:

    "... if you flog a product before the new rules come in in 2013 you will get to keep receiving trail commission indefinitely".

    I've been wondering how this will play out with platforms such as HL. Apart from the fact that, as I understand it, the FSA have yet to make up their mind about whether to allow cash rebates or just " additional units" (a pointlessly overcomplicated solution in my opinion).

    Since HL help themselves to the lion's share of any trail commission should customers holding funds with them sell just prior to RDR implementation and then re-buy - assuming they still want to hold the fund(s) in question to obtain a lower ongoing TER and they can avoid a bid/offer spread impact?

    Personally I have started an, albeit slow, migration from funds to ETFs/ITs in my HL accounts.

  • 7. mikkip

    (05 October 2012, 12:27PM)  Complain about this comment

    Absolutely correct... one of the worst offenders especially for swindling expats is devere group.

  • 8. Ex Advisor

    (05 October 2012, 12:30PM)  Complain about this comment

    As an ex advisor I agree that the financial industry is biased in favour of high commission, low value products at the client's expense. Some of us though advise clients against useless, expensive products and I often just recommended paying down debt and/or opening a high street savings account as most savings plans are front loaded (ie commission is payable at the outset for up to 2 years) and offer poor value.

    This approach meant I made almost no money in my 1 year career as advisors are often on commission only pay. Most people don't realise that financial companies don't pay salaries and when we don't earn any commission, we have to borrow the money for our salary from the company. I was able to borrow £4K to pay back my salary to Acorn Growth Associates but many advisors are trapped in financial companies where they owe thousands to the firms and cannot leave.

  • 9. Geoff M

    (05 October 2012, 12:36PM)  Complain about this comment

    I am surprised you champion the Hargreaves Lansdown platform. They fleece you by banking most of the trail commision. Far better to opt for something like Alliance Trust Savings which reimburses this to you

  • 10. David Shevels

    (05 October 2012, 01:19PM)  Complain about this comment

    Some years ago I was a Financial Advisor for Allied Dunbar and therefore tied to recommending only their products. IFAs would boast that they were not tied to a single provider, so could offer 'fair' advice to their customers.

    Everyone in the industry knew that IFAs advice was biased towards the providers who gave them the largest commissions (often PLUS a fee from their customers).

    It was hard to get customers to understand this, especially those with more money than sense ,who felt that the more they paid for the advice the better it was bound to be because it was 'independent'.

  • 11. Terry

    (05 October 2012, 01:56PM)  Complain about this comment

    Really?? Is this the best you can do? Taking a quote from "Soren Lorensen" and making sweeping generalisations? Looks a little like lazy journalism to me. Any particular reason you couldn't quote someone a little further down the same blog (with a real name), who offered a more balanced view?

    Looking forward to your reporting on Norma the cleaner from Southend admitting she doesn't always pull the settee out to vacuum behind, under the heading "One shocking sentence that sums up why you should clean your own house"

  • 12. DaveyW

    (05 October 2012, 02:04PM)  Complain about this comment

    Nice plug for HL. Do you get trail for that? BTW Geoff M is right, HL subsidise the rest of their business from the staggering profits they make from trail. Press always seem to tout HL as a cheap - free platform but don't seem to wonder how the massive profits are generated, it isn't from £5.95 on equity trades, that's for sure.

  • 13. Geoff M

    (05 October 2012, 02:50PM)  Complain about this comment

    The reason HL are always touted in the media as a cheap platform is that they have 8 marketing staff who are instructed to constantly wine and dine the media to promote their name. It is a strategy that clearly works for HL but to the detriment of their clients who they take to the cleaners

  • 14. Manabana

    (05 October 2012, 03:31PM)  Complain about this comment

    Many years ago, as I was starting my career in IT. An IFA called my work number. He was very polite, and managed to make me agree to a no obligation financial review. Innocently I went to his company offices in Central London. It was swanky, glass, lots of people in suits, walking around fast. The IFA showed up and spent at least a good 40 minutes with me going through my finances, what I wanted in life..etc..However, it all seemed a bit too good to be through so I made my excuses and left. Next day he phoned, with a stronger pitch, I said I would think about it, he said he would call back. He called every day for a month, his calls would never give any avenue for a 'No Thanks', he even got my parents number and phoned my Mum. I figure the amount of money these leaches are going to make from you for a few hours work turns them into these amoral creeps, if one calls you, tell them you just been declared bankrupt & you got no money, they'll soon clear off.

  • 15. Boris MacDonut

    (05 October 2012, 06:27PM)  Complain about this comment

    I'm sorry, but if you didn't know this already you probably have difficulty tieing shoelaces and get confused about which way round to sit on a lavatory. This is not news, this is not a service.

  • 16. Terry

    (05 October 2012, 06:32PM)  Complain about this comment

    In 1999, as I was starting my career, an I.T. consultant rang me and said I needed to spend £4,000 to eliminate the Millenium Bug as not only was my server going to freeze but there was also a danger that the plane my mum due to fly in could drop out of the sky. He was polite, and managed to make me agree to a no obligation systems review. Innocently I went to see him in his back bedroom and there were lots of people there in batman t- shirts playing on old ZX Spectrums trying to hack in to NASA. The IT chap showed up and spent a good 40 mins talking about trojans and telling me if I didn't build a firewall I could catch a virus etc. However, it all seemed a lot of nonsense so I made my excuses and left but I couldn't stop him texting me. I figure money these leeches are going to make from you for a few hours work turns them into amoral geeks. If one calls you tell them you still write letters and shop in the high street & you haven't even got a calculator they'll soon clear off.

  • 17. Boris MacDonut

    (06 October 2012, 07:13PM)  Complain about this comment

    #8&13 The Daily Mail is a worse cuplrit for plugging HL. That Tom McPhail is on it every flipping week and they do have a massive advertising budget, when they don't hand all the money over as dividends to Mr H and Mr L.

  • 18. BernardK

    (07 October 2012, 12:25PM)  Complain about this comment

    What a poor article Merryn, and as a loyal reader I take great exception to you branding me (I'm a Chartered IFA) as someone who rips off his clients, and puts my interests above theirs. And your solution - go to Hargeaves Lansdown. Well why don't you do an analysis in your next issue of how HL makes its money, and retains most of this trail commission? It will take you a little longer to research than this effort I'm afraid.

  • 19. ricardo

    (09 October 2012, 09:49AM)  Complain about this comment

    ...gotta stand up for HL here. The £5.95 spent on equity trades is money well spent, as they're some of the cheapest fees around. Which really gets to the heart of the article (IMO), that being if you buy unit trust funds then you're a mug. Which I'd whole heartedly agree with.

    I think the point Merryn is trying to make is that with a little thought, you don't need to pay fees to financial experts to take a cut of the money that they're going to pass on to other financial experts (at the fund management houses), who in turn will take a cut of the money that they're investing on your behalf.

    You can do it all yourself. Capisce ?

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