BP shows why being right isn't enough

By Bengt Saelensminde Jun 08, 2010

Bengt Saelensminde

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The sixty-four thousand dollar question: When do you pick up some cheap BP shares?

Today this is more like a $75 billion dollar question, as that's what's been wiped off the value of investor's holdings.

Most City analysts believe the stockmarket's over-reacting to BP's Gulf spill. They've been urging us to pick up BP all the way down from around £5.50, to its lows of around £4.20. The consensus view is that the company won't suffer nearly as badly as the share price suggests. The stock is cheap. And they may be right - but being right isn't enough.

There's an awful lot more to investing than simply assessing facts and data and making the right decision. If it were that simple, then clever academics would make for great investors. In this game you have to be right and be right at the right time.

Academics usually make terrible investors

Just take a look at the Long Term Capital Management (LTCM) debacle of the late 90s. Nobel prize winning economists managed a fund whose eventual losses nearly brought the financial system down.

As it turns out, most of the trades were probably right in the long-run. But we don't operate in the long-run. In the short-run, they went catastrophically wrong. They did the right thing, but at the wrong moment.

Keynes, another of the great academics, summed it up: "Markets can remain irrational longer than you can remain solvent."

It's all about timing

The question is not 'is BP a buy?' so much as 'is BP a buy right now?'

The thing that's telling me to wait is the negative sentiment. Humans tend to work on an emotional level, not rational. Notice how the Obama administration plays to the emotions of the electorate: "our job is to keep the boot on the neck of BP" says Interior Secretary Ken Salazar.

And Obama goes on: 'If laws were broken, leading to death and destruction, my solemn pledge is, we will bring those responsible to justice'. And so it goes on. The Americans aren't going to pay for this mess.

Every statement to make the US public feel secure puts fear into the hearts of BP shareholders. These negative emotions are causing havoc with BP's share price, and they're not finished yet.

What's really driving BP's share price

The estimates for how much damage this will cause BP top $25bn. But the markets have knocked off around $75bn from its market value. So why am I not picking up this ludicrously cheap stock?

Well, as I said, it's all about sentiment. Until some of the uncertainties are cleared up, sentiment will dog the stock.


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Nobody knows how long this mess is going to take to clean up. We don't even know if the latest solution will put a stop to ongoing damage. How will punitive damages be calculated? Will BP ever get new drilling licences with this terrible event hanging over them? Who's going to pick up the final tab? How much is insured? Will the rig operator be liable too?

So many unanswered questions. Questions that have led to credit rating agencies downgrading BP. This means they'll be paying more to borrow in the future. And speaking of finance, how about the dividend?

Most investors hold BP for its attractive dividend. But paying shareholders, while US citizens and the environment are devastated, looks callous. To continue paying out (what is now an 8% yield), will be politically insensitive.

It will take quite some time for the furore to die down.

There's just so much negative sentiment surrounding the stock that it'll find it difficult to climb out of its hole in the short run.

Over the next six weeks or so, I'll be looking for the stormy waves to dissipate and the waters to calm. I suspect the stock will be volatile, as good and bad news push and pull at the shares.

Will I miss an opportunity to pick up BP at the bottom? Possibly, but I don't expect to find market bottoms any more than I expect to find the tops. What matters is finding a profit without putting capital at unwarranted risk. Patience is the order of the day.

Before getting in, I'm looking for the American authorities to slacken off the political thumb-screws, the environmental damage to be contained and some news on the dividend.

In short, I'll be waiting for the worst of the negativity to abate. If you want to pick up stock now, I reckon you're onto a long-term winner. But you may have to weather some losses first.

• This article was written by Bengt Saelensminde for The Right Side free investment email.

Your capital is at risk when you invest in shares - you can lose some or all of your money, so never risk more than you can afford to lose. Always seek personal advice if you are unsure about the suitability of any investment. Past performance and forecasts are not reliable indicators of future results. Commissions, fees and other charges can reduce returns from investments. Profits from share dealing are a form of income and subject to taxation. Tax treatment depends on individual circumstances and may be subject to change in the future. Please note that there will be no follow up to recommendations in The Right Side.

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  • 1. alex

    (09 June 2010, 11:39AM)  Complain about this comment

    If you look at the pace of the sell off in the last couple of days down to 400 pence I'd say that this is looking like the final sell off marking a bottom to the price. As a long term cash buy I think it makes sense to pick BP up at this level.

  • 2. charlesdb

    (09 June 2010, 12:30PM)  Complain about this comment

    BP is finished. Long term this saga will go on for years and years. Never buy a company that is threatened by litigation in The US is my motto. The best hope for investors is for a takeover bid. BP is no longer an investment, it's a gamble on the future. Like the asbestos litigation, this will not lie down. Leave this one to the hedge funds.

  • 3. alex

    (09 June 2010, 12:44PM)  Complain about this comment

    I take it you hold no companies with any operations or subsidiaries, or products sold in the USA then? Litigation in the US is a fact of life.

    You presumably wouldn' t have bought Exxon after the Valdez, or indeed BP are the Texas refinery blast, any of the major Pharmas or Tobcaco companies, Toyota would be right off your radar?

    BP may well end up merging with/being taken over by Shell, if that is the case the sale value will in all probability be far above 400 pence a share.

  • 4. Timbo

    (10 June 2010, 03:32AM)  Complain about this comment

    Investors have short memories - if a stock is cheap people will buy it, especially one with an 8% divi.

  • 5. Charlesdb

    (10 June 2010, 08:34AM)  Complain about this comment

    I think the postings so far show incredible complacency. The BP brand is tainted. The yellow and green logo is finished. BP is no longer a long term investment but a short term speculation for a takeover bid. This is different from other disasters. The entire American political establishment is against BP and it will take a genius to turn the situation around. I don't know what the company's assetts are worth, but a takeover bid will surely discount the brand and goodwill and include a massive discount and margin of safety, for the long term liabilities which the American Governemtn is demanding BP take on.

  • 6. Andrew

    (10 June 2010, 09:39AM)  Complain about this comment

    Why would anyone buy BP? I completely agree with Charlesdb, the reputational damage has been massive, BP have lied and been complacent throughout the entire thing, that will not hold them in good stead throughout the years of lawsuits to come. Don't touch them - remember the banks - they were 'bargains' too at 10%, 20%, 50% off their stock prices and look where they finished!! Prices can always fall further than you think!

  • 7. Atchman

    (10 June 2010, 11:09AM)  Complain about this comment

    BP have not dealt with this crisis right. I agree with Matt Simmons, this is a military operation and pandering to the electorate and the media was complete folly. They need to close in the hole via explosives (perhaps not nukes) and then verify if there are any other holes. Several commentators are suggesting that the blowout may have created another hole serveral miles away, which BP are not acknowledging. This is may not be over until the resource runs dry. Also BP debt structure leaves is horribly exposed to any lawsuit, I dont agree with the Wall St analysts that say the fears are over-played. Play the volitilty if you are good trader otherwise avoid. There are better investments to be had.

  • 8. Mike

    (10 June 2010, 11:15AM)  Complain about this comment

    The difference between BP and the banks is that BP is still generating huge profits rather than sitting on huge losses. It can afford to cover the potentially huge costs of this mess and still pay a dividend. It is also more an American company than a British company. At the moment the political thumb screws are on. However it won't last forever. I am buying for the long term on two counts even if the short term dividend is suspended. 1) The dividend will be paid again and at similar yields. 2) If the company merges or is taken over there will be a premium paid over the current price.

  • 9. Roger

    (10 June 2010, 11:28AM)  Complain about this comment

    The right action should be sell BP a few days ago, anyone still holding now can say anything they like, take over, enough to pay the cost, magic wand, whatever.

  • 10. ricardo

    (10 June 2010, 12:18PM)  Complain about this comment

    Why would anyone buy BP?

    Simple, oil in the ground. "the reputational damage" will be forgotten in time by a world economy that revolves around oil, and will do so for years to come.

    BP will be profitable for years to come, or be bought at a mark up to the current share price. It isn't all about now. It's all about 2-3 years time.

  • 11. Allison

    (10 June 2010, 01:34PM)  Complain about this comment

    BP has such a huge weighting on the F.T.S.E. and the price falls seen recently will affect the potential payouts to pension funds, and have a huge impact on many people. It is our flagship company and I do believe that it will bounce back. As soon as sentiment hits rock bottom will be the time to buy. Such massive price swings seen in last few days, I think, has a lot to do with big speculators shorting the stock and in doing so is seriously hurting BP.

  • 12. alex

    (10 June 2010, 02:21PM)  Complain about this comment

    BP pays £1 in every £7 paid out by the UK pensions industry.

    It probably is the end of BP as an entity, but then again a merger with Shell was always more or less on the cards.

  • 13. ricardo

    (10 June 2010, 04:24PM)  Complain about this comment

    "It probably is the end of BP as an entity, but then again a merger with Shell was always more or less on the cards. "

    I guess you're fairly highly placed in the oil business Alex and know something that the rest of us don't.


  • 14. Ken

    (10 June 2010, 04:33PM)  Complain about this comment

    Love it, ricardo.

    Looking at comments 1 and 12, just goes to show you should never try to call a market bottom (or take any heed of anyone that does).

  • 15. RK

    (10 June 2010, 05:18PM)  Complain about this comment

    Presumably the chaps saying it is a "buying opportunity" are in the process of selling their shares into the market.

    Typical stockmarket trader claptrap waffle.

    We need to go back to being a nation of shopkeepers.

  • 16. Atchman

    (10 June 2010, 08:37PM)  Complain about this comment

    Funny, reading all these comments today. Nobody is discussing the 800lb gorilla in the corner of the room - How are they going to stop the leak? Once they get that figured out and the law suits are in place then you can make a guess as to how much the company is worth. Right now we need to pray somebody somewhere shows real leadership and gets the oil cleaned up. All I'm seeing and hearing are people worrying about share value and wondering who to blame.

  • 17. 4caster

    (10 June 2010, 11:14PM)  Complain about this comment

    I cannot think why BP gets (and seems to accept) all the blame for this disaster. The rig was owned and operated by Transocean, one of America's largest exploration rig operators, and the safety shut-off valve that failed was also made by an American firm.
    The anti-British sentiments repeatedly expressed by President Obama indicate that the "special relationship" is now one-sided. He should be reminded of the (American) Occidental oil company's Piper Alpha oil platform disaster which killed 167 people in the North Sea. Our Prime Minister did not lambast the United States.

  • 18. Jim

    (11 June 2010, 07:20AM)  Complain about this comment

    I did wonder about buying BP shares when they were about £5 a share, decided there were too many unknowns to justify it, so bought Banco Santander shares for about £6.80 a share.

    Of course, as the reader probably would guess, the shares are now trading at about £6.10 a share (sigh).

    Good job I think I have a sense of humour, although 'f****** typical' was my first comment.

  • 19. alex

    (11 June 2010, 09:06AM)  Complain about this comment

    Ricardo, it is open and public knowledge that BP was several years ago considering a tie up with Shell. And yes I have worked in the oil business.

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